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Public Relations as a Creative Industry by Elisenda Estanyol (Universitat Oberta de Catalunya, Spain) at Abbey's Bookshop,
Public Relations as a Creative Industry
— —
Elisenda Estanyol (Universitat Oberta de Catalunya, Spain)

Public Relations as a Creative Industry

Elisenda Estanyol (Universitat Oberta de Catalunya, Spain)

$52.99

Paperback

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English
Routledge
26 August 2024
Public relations
Series: Routledge Research in the Creative and Cultural Industries
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm,  Spine: 7mm
Weight:   244g
ISBN:   9781032160498
ISBN 10:   1032160497
Series:   Routledge Research in the Creative and Cultural Industries
Pages:   124
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Elisenda Estanyol is Lecturer in Information and Communication Studies at Universitat Oberta de Catalunya (UOC), Spain.

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