Public Relations and the Rise of AI

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Regina Luttrell (Syracuse University, USA) Adrienne A. Wallace (Grand Valley State University, USA)

Public Relations and the Rise of AI

Regina Luttrell (Syracuse University, USA), Adrienne A. Wallace (Grand Valley State University, USA)

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Paperback

Forthcoming
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English

Routledge
19 February 2025

Communication studies; Public relations; Artificial intelligence

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.

This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

Edited by: Regina Luttrell (Syracuse University USA), Adrienne A. Wallace (Grand Valley State University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781032671321
ISBN 10: 1032671327
Pages: 280
Publication Date: 19 February 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA. Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.