Promoting Fashion

Barbara Graham, Caline Anouti

$59.99

Paperback

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English

Laurence King Publishing
01 August 2018

Fashion & textiles: design; Fashion design & theory

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

By: Barbara Graham, Caline Anouti
Imprint: Laurence King Publishing
Country of Publication: United Kingdom
Dimensions: Height: 257mm, Width: 190mm,
ISBN: 9781786272157
ISBN 10: 1786272156
Pages: 224
Publication Date: 01 August 2018
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Caline Anouti is senior lecturer at the University of Westminster and senior lecturer at Istituto Marangoni teaching fashion marketing and promotion.