Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.
Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility. Readers will consider not just how to contend with online platforms that allow authors to publish with the click of a button, and audiences accustomed to accessing content across multiple platforms and formats, but also challenges arising from factors such as the data-driven acquisitions model in libraries, the downward spiral of sales in college bookstores, the call for accessibility, and the need for fluid content systems that can work with different publishing databases and software.
Written for publishing professionals at all levels, this book will also help advanced students of Publishing and Book Studies navigate best practices for project management in the modern publishing landscape.
By:
John Rodzvilla
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 500g
ISBN: 9781032516738
ISBN 10: 1032516739
Pages: 176
Publication Date: 18 July 2024
Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format: Hardback
Publisher's Status: Active
List of Illustrations Introduction Publishing Technologies: Desktop Publishing and Markup Languages Outline of Part I: Workflow and Project Management Theory Outline of Part 2: Project Management in the Three Areas of Publishing Part I: Workflow and Project Management Theory Chapter 1: Modern Publishing Operations The Book Publishing Process: Creation, Production, Distribution A Process-Oriented Framework Chapter 2: Publishing Workflows Business Process Management Workflow Modeling Framing the Process Mission Statement, Strategic Plan, and Culture of the Publishing House Scope Statement Risk Assessment Goals and Objectives Mapping the Work The Interview Process Creating Process Maps Mapping with Sticky Notes Issues in Mapping a Workflow: Variations and Systems as Actors Assessment and Redesign of Publishing Processes Assessment Redesign Process Course of Action Statement Identify the Means of Measurement Explain the Consequence of Inaction Develop and Share New Process Maps Chapter 3: Project Management Project Management And Book Publishers Functional Manager Versus Project Managers The Project The Project Team and Project Life Cycle Project Constraints Project Initiation Project Planning Project Execution Project Closing Chapter 4: The Linear Project Life Cycle The Book as Linear Project Initiation of the Book Project Business Case Project Charter List of Stakeholders Planning the Book Project Development of the Book Project Quality Control of the Book Project Release of the Book Project Closing of the Book Project Concerns Chapter 5: The Iterative Project Life Cycle The Agile Model The Agile Project Life Cycle The Requirements Phase User Stories The Planning Phase Kanban Board The Design Phase The Development Phase Scrum Scrum Roles Scrum Meetings Scrum tracking Release Repeat Iterative Publishing Projects Concerns Part II: Project Management in the Three Areas of Publishing Chapter 6: Content Creation Project Management The Editorial Workflow Editorial Project Management Initiation of the Project Project Planning Development of the Project Quality Control, Release, and Closing Version Control and Asset Management Content Creation and the Agile Method Project Definition User Stories and the MVP Analyze Cost Versus Benefit Risk Assessment Emerging Technologies: Community Publishing, Analytics, and AI Chapter 7: Content Production Project Management The Production Workflow Production Project Management Initiation of the project Project Planning Budget Scheduling Development of the Project Quality Control Printed Books Digital Books Release Closing Content Production and the Agile Method The Project Manager Accessibility Chapter 8: Content Distribution Project Management The Distribution Workflow Distribution Project Management Marketing Initiation of the Project Project Planning Development of the Project and Quality Control Release Closing Promotion Initiation of the Project and Project Planning Development of the Project and Quality Control Release Closing Sales Initiation of the project Project Planning Development of the Project and Quality Control Release Special Sales, Library Sales, and Subsidiary Rights Distribution Closing Book Returns Metadata Content Distribution and the Agile Method User Feedback Emerging Technologies Crowdfunding Digital and Print Subscriptions Conclusion: Final Note Index
John Rodzvilla is Assistant Professor of Digital Publishing in the Department of Writing, Literature and Publishing at Emerson College, Boston. He was previously the Graduate Program Director for the Master of Arts Degree in Publishing and Writing and the Senior Electronic Publisher-in-Residence at Emerson College.
