Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses....

— —

Robert J Phillips

Product, Platform and Audience

A guide to building scalable content-based B2B membership businesses.

Robert J Phillips

$54.95 $46.71

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Emerging Technology Networks
28 February 2018

Ownership & organisation of enterprises; Press & journalism; Publishing industry; Computer aided manufacture (CAM); Computing: general

Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.

This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

By: Robert J Phillips
Imprint: Emerging Technology Networks
Dimensions: Height: 210mm, Width: 148mm, Spine: 17mm
Weight: 381g
ISBN: 9780648277507
ISBN 10: 064827750X
Pages: 318
Publication Date: 28 February 2018
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Robert J Phillips has 15+ years leadership experience at CEO and Executive-level. The digital media businesses and/or products envisaged, developed, delivered and then managed have generated more than $130 million in profit, with exceptional margins for a variety of large >$2 Billion media conglomerates listed on the LSE and exciting start-up, or early-stage companies in London, San Francisco and Melbourne.