Eric Butow is the owner and CEO of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. He has authored or co-authored 31 books, most recently Blogging to Drive Business, 2nd Edition, Samsung Gear S2 for Dummies, and Instagram for Business for Dummies. He has also developed and taught networking, computing, and usability courses for Ed2Go, Virtual Training Company, California State University, Sacramento, and Udemy.