Principles of Finance

'Combining rigorous theory with practical tools, this book helps students navigate global financial challenges and local market dynamics, making it an invaluable resource for diverse learners. The focus on universal principles helps students understand financial markets, regardless of the economic context-whether in developed or developing economies.' Fang Yu, China Europe International Business School 'I have used textbooks by Bodie for almost fifteen years for the clear exposition of finance theory and the practical relevance of the end-of-chapter problems. This book meets those high standards. This text is a must-have for undergraduate and MBA finance students. The authors have nailed it!' Kelly E. Carter, Morgan State University 'This book offers a comprehensive introduction to modern finance. Anchored by ten unifying principles and utilizing only basic algebra and statistics, this text is highly accessible. It effectively builds the reader's understanding without compromising on academic rigor and precision.' Claus Munk, Copenhagen Business School 'This insightful finance guide is a must-read for both students and professionals. The authors expertly simplify complex concepts, making them both accessible and engaging. From core finance concepts to corporate finance and investment, each chapter provides valuable insights and practical applications. This book paves the way to financial competence and success.' Jenny Gu, University of Dallas