Dale E. Lehman, PhD, is Professor of Business Administration and Director of the EMBA in Business Analytics at Loras College. He has taught at numerous universities in North America, Europe, and Asia. He has also published extensively in the areas of microeconomics, with applications in the telecommunications, health care, and natural resource industries. He has authored three previous books in these areas. Huybert Groenendaal, PhD, is Managing Director at EpiX Analytics. He has extensive experience in using risk modeling to support decision making in fields that include business development, financial valuation, and R&D portfolio evaluation within the pharmaceutical and medical device industries, as well as health and epidemiology, energy, manufacturing and private equity. He regularly teaches risk analysis training classes.