Power in Ideas: A Case-Based Argument for Taking Ideas Seriously in Political Communication

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Kirsten Adams Daniel Kreiss

Power in Ideas

A Case-Based Argument for Taking Ideas Seriously in Political Communication

Kirsten Adams, Daniel Kreiss

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English

Cambridge University Press
13 May 2021

Political science & theory; Elections & referenda; Public opinion & polls; Political campaigning & advertising; Propaganda

Series: Elements in Politics and Communication

This Element develops an analytical framework for understanding the role of ideas in political life and communication. Power in Ideas argues that the empirical study of ideas should combine interpretive approaches to derive meaning and understand influence with quantitative analysis to help determine the reach, spread, and impact of ideas. This Element illustrates this approach through three case studies: the idea of reparations in Ta-Nehisi Coates's The Case for Reparations, the idea of free expression in Mark Zuckerberg's Facebook policy speech at Georgetown University, and the idea of universal basic income in Andrew Yang's Freedom Dividend. Power in Ideas traces the landscapes and spheres within which these ideas emerged and were articulated, the ways they were encoded in discourse, the fields they traveled across, and how they became powerful.

By: Kirsten Adams, Daniel Kreiss
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 228mm, Width: 151mm, Spine: 6mm
Weight: 161g
ISBN: 9781108948104
ISBN 10: 1108948103
Series: Elements in Politics and Communication
Pages: 75
Publication Date: 13 May 2021
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

1. The Ideas of Politics; 2. The Power of Ta-Nehisi Coates's 'The Case for Reparations'; 3. Free Expression and Facebook in Mark Zuckerberg's Georgetown Speech; 4. Universal Basic Income: An Idea Finds Its Messenger and Moment; 5. Ideas and the Study of Political Communication; 6. References.