Postmodern Advertising in Japan

Ory Bartal

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English

Dartmouth College Press
06 January 2015

Art & design styles: Postmodernism; Illustration & commercial art

"In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the ""postmodern"" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of ""Japaneseness"" as being rooted in a Zen tradition of aesthetic indirectness and ambiguity.

Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media."

By: Ory Bartal
Imprint: Dartmouth College Press
Country of Publication: United States
Dimensions: Height: 250mm, Width: 176mm, Spine: 16mm
Weight: 770g
ISBN: 9781611686548
ISBN 10: 1611686547
Pages: 288
Publication Date: 06 January 2015
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.

Reviews for Postmodern Advertising in Japan

Based on a rare and intimate acquaintance not only with its specific topic but also with Japanese culture as a whole . . .[this book] provides a unique contribution to several domains and an additional perspective on Japanese culture and it's global impact. --Rotem Kowner, professor of modern Japanese history and culture, University of Haifa