Pop-Up Retail

The global pandemic has irreversibly destabilised the retail industry, and at a time of significant uncertainty, agility, creativity, and innovation has been critical to survival. This book on pop-up retailing is therefore very timely, offering academics, students, and industry practioners a novel, experiential and engaging approach to new ways of retailing in the new normal . - Bethan Alexander, Senior lecturer, course leader MA Global Fashion Retailing, Research fellow At a time when the traditional rules of retail engagement, and the companies which practised them, are under threat Dr Ghalia Boustani has written the vade mecum of pop-up retailing. Ephemeral retailing , as she terms it, is powerful tool for both retailers and brand marketers in a world that values the agile and the transient. Exhaustively researched and consummately analysed, this book helps to clarify concepts that have hitherto been loosely discussed in the popular media. As such it will be of interested not only to academics but also to all those responsible for the strategic management of the pop-up format. - Bill Webb, Senior Lecturer, Retail Management, The London College of Fashion Business and School, and Memeber of the Ebeltoft Group of Retail and Brand Experts Over the last decade or so there has been growth in Pop-up retailing. Understanding the reasons behind this, the reactions to such operations and thinking about their future in both retail and place terms is critically important. This book provides a step forward by bringing such considerations into place - Leigh Sparks, Professor of Retail Studies and Deputy Principal University of Stirling Ghalia provides a highly relevant text with expert insight into the historical, current and future strategies of ephemeral business models. This book is a must read for any student studying retail marketing or consumer behaviour . - Ranjit Thind, Lecturer International Fashion Marketing and Management, Coventry University, London, UK A comprehensive guide into this refreshing retail format, giving retailers and brands the opportunity to connect with consumers in exciting and agile ways. Deep dive into this growing trend and define your strategy, guided by the THE pop up retail expert. - Oliver Banks, Retail Operating Model & Transformation Consultant, Podcast Host of The Retail Transformation Show, UK The global retail world is undergoing radical change, post COVID19 pandemic and this book offers a fascinating, intelligent view of the way pop-up retail will contribute to this seismic change it's having to face - Steve Lister, MD, SteveLister.com - Retail Innovation Consultancy for Global Brands & Retailers