Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

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Darren Lilleker (Bournemouth University, UK) Nigel Jackson

Political Campaigning, Elections and the Internet

Comparing the US, UK, France and Germany

Darren Lilleker (Bournemouth University, UK), Nigel Jackson

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English

Routledge
14 October 2024

Elections & referenda; Political campaigning & advertising

Series: Routledge Research in Political Communication

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates.

Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.

By: Darren Lilleker (Bournemouth University UK), Nigel Jackson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 390g
ISBN: 9781032927114
ISBN 10: 1032927119
Series: Routledge Research in Political Communication
Pages: 212
Publication Date: 14 October 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK. Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.