Deborah Blum, author of Love at Goon Park: Harry Harlow and the Science of Affection <p>In this fascinating book, Annie Murphy Paul invites us to look into a familiar mirror -- the one that we have created through personality testing -- and then shows us how the resulting image warps the way we see ourselves. The Cult of Personality is an important story, one that shows us the very human way that psychology develops measurements of self and the very human flaws that result. This is a book worth reading for the revelations alone. Still, the author has also made it an engrossing story, full of insight, yes, but also full of detail and drama surrounding the people who created this troubling cult. <p>