Persuading People

An Introduction to Rhetoric

Robert Cockcroft, Susan Cockcroft, Craig Hamilton , Laura Hidalgo Downing

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English

Palgrave Macmillan
31 March 2014

Writing & editing guides; linguistics

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

By: Robert Cockcroft, Susan Cockcroft, Craig Hamilton, Laura Hidalgo Downing
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Edition: 3rd Revised edition
Dimensions: Height: 216mm, Width: 138mm, Spine: 19mm
Weight: 438g
ISBN: 9781137003676
ISBN 10: 1137003677
Pages: 344
Publication Date: 31 March 2014
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Robert Cockcroft was formerly Lecturer in Rhetoric, Department of English Studies, University of Nottingham, UK. His previous publications include Rhetorical Affect in Early Modern Writing (2003), also published by Palgrave Macmillan. Susan Cockcroft was a tutor at the University of Nottingham, UK, and Principal Examiner in A-level English Language and Literature. She has written several books on language and is currently working on grammar and gender in historical texts. Craig Hamilton is Associate Professor of English at the University of Haute Alsace, France. Some of his recent articles have appeared in The Cambridge Handbook of Stylistics, Cognitive Grammar in Literature, Language and Literature, Style, and The Journal of Literary Semantics. Laura Hidalgo Downing is Senior Lecturer at the Universidad Autonoma de Madrid, Spain. She is the co-editor of the upcoming Special Issue on 'Metaphorical creativity across modes' in Metaphor in the Social World 32/2.

Reviews for Persuading People: An Introduction to Rhetoric

'The detailed rhetorical analysis of the many textual examples is simply astonishing, and the tone and accessibility are right on target.' Scott Wible, University of Maryland, USA 'A standard textbook in my rhetoric classes for years, this updated edition makes a classic in the field available for a new generation of students and teachers.' Johan Siebers, University of Central Lancashire, UK 'Persuading People is by far the best introduction to classical rhetoric; the ancient art comes to life through fine examples of political and literary persuasion...' Stavroula Varella, University of Chichester, UK