Persistence of Misinformation: Biased Cognitive Processing and Polarization

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Yanmengqian Zhou (University at Buffalo) Lijiang Shen (Pennsylvania State University)

Persistence of Misinformation

Biased Cognitive Processing and Polarization

Yanmengqian Zhou (University at Buffalo), Lijiang Shen (Pennsylvania State University)

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English

Cambridge University Press
06 February 2025

linguistics; Media studies; Epidemiology & medical statistics

Series: Elements in Health Communication

Summary
Details

Misinformation can be broadly defined as information that is inaccurate or false according to the best available evidence, or information whose validity cannot be verified. It is created and spread with or without clear intent to cause harm. There is well-documented evidence that misinformation persists despite fact-checking and the presentation of corrective information, often traveling faster and deeper than facts in the online environment. Drawing on the frameworks of social judgment theory, cognitive dissonance theory, and motivated information processing, the authors conceptualize corrective information as a generic type of counter-attitudinal message and misinformation as attitude-congruent messages. They then examine the persistence of misinformation through the lens of biased responses to attitude-inconsistent versus -consistent information. Psychological inoculation is proposed as a strategy to mitigate misinformation.

By: Yanmengqian Zhou (University at Buffalo), Lijiang Shen (Pennsylvania State University)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
ISBN: 9781009397377
ISBN 10: 1009397370
Series: Elements in Health Communication
Pages: 66
Publication Date: 06 February 2025
Audience: College/higher education , Further / Higher Education
Format: Paperback
Publisher's Status: Active