The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises

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Nicholas Humphrey

The Penguin Small Business Guide

the complete reference handbook for small to medium enterprises

Nicholas Humphrey

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Paperback

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English

Penguin
28 June 2010

Economics & Business; Business strategy; Small businesses & self-employed

With its detailed examples, valuable checklists and contact details,

this essential guide unlocks the secrets of small business.

Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business.

In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on-

- preparing a business plan - effective marketing and public relations strategies

- how to comply with the new workplace relations legislation

- understanding your key legal and regulatory obligations

- making the most of the Internet and e-commerce

- preparing financial statements and forecasts

- raising money

- minimising risk exposure and tax obligations.

This book also includes fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business.

'You don't have to read much past this first few pages of this book to realise it is a thoroughly researched, meticulously verified work.' Sydney Morning Herald

By: Nicholas Humphrey
Imprint: Penguin
Country of Publication: Australia
Edition: New edition
Dimensions: Height: 198mm, Width: 132mm, Spine: 42mm
Weight: 510g
ISBN: 9780143203476
ISBN 10: 0143203479
Pages: 564
Publication Date: 28 June 2010
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Nicholas Humphrey is the author of The Pocket Home Buyer's Guide.