Parties and New Technologies in Latin America

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Rafael Piñeiro-Rodríguez (Catholic University of Uruguay) Fernando Rosenblatt (University of Manchester)

Parties and New Technologies in Latin America

Rafael Piñeiro-Rodríguez (Catholic University of Uruguay), Fernando Rosenblatt (University of Manchester), Gabriel Vommaro (University of San Martín) , Laura Wills-Otero (University of the Andes)

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English

Cambridge University Press
09 January 2025

Media studies; Political parties; Political campaigning & advertising; Media, information & communication industries; Digital lifestyle

Series: Elements in Politics and Society in Latin America

This Element analyzes the incorporation of new information and communication technologies (ICTs) by different parties in Latin America to organize volunteers and mobilize supporters during elections. It assesses ICT-related changes in how parties recruit prospective candidates, collect information about citizens' preferences, and mobilize for elections and how these changes have reduced the power of the rank and file within party organizations. Party leaders have an incentive to incorporate new ICTs to increase electoral efficacy and reduce the role of rank-and-file members in performing essential party functions. However, the result of the incorporation of technology depends on leaders' capacity to control the process within the party. Based on case studies of ICT incorporation by various Latin American parties and electoral campaigns, the authors posit that the incorporation of technology will consolidate a power dynamic that predates the adoption of ICTs to fulfill organizational functions.

By: Rafael Piñeiro-Rodríguez (Catholic University of Uruguay), Fernando Rosenblatt (University of Manchester), Gabriel Vommaro (University of San Martín), Laura Wills-Otero (University of the Andes)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
ISBN: 9781009623049
ISBN 10: 1009623044
Series: Elements in Politics and Society in Latin America
Pages: 78
Publication Date: 09 January 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

1. Introduction; 2. Theory; 3. The supply side of new ICTs for political campaigning and mobilization; 4. The cases; Conclusions; References.