Outthink. Outperform.

Transform Your Organization Through Behavioral Marketing

Roger Hurni

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Hardback

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English

Dogood Publishing
20 June 2024

Behavioural economics; Sales & marketing; Organisational theory & behaviour

Gain the valuable steps to consciously shift customer behavior with Behavioral Marketing.

In today's fast-paced business world, understanding customer motivation and behavior is the key to driving success. All the marketing tricks or trends in the world amount to nothing if a customer doesn't take action. It's time to change how you look at marketing and apply the science of persuasion and psychology to understand your customer's motivations.

Renowned behavioral strategist and marketing expert Roger Hurni draws from his extensive experience working with iconic brands to provide a clear, actionable framework for applying Behavioral Marketing in any organization. Built with business leaders, CEOs, CMOs, and visionary entrepreneurs-and their unique challenges-in mind, Outthink. Outperform. is a tactical tool kit with practical insights on incrementally changing consumer behavior to align with your brand's objectives and aspirations. Roger brings his expertise, honed through real-world successes and the application of persuasive methodologies, to provide a hands-on manual that goes beyond theory.

Explore how to:

Identify the three key elements of human behavior and harness them to influence customer decisions. Develop a deep understanding of your audience's motivations, then craft targeted campaigns that resonate. Break down complex customer behaviors into manageable steps to create a seamless journey from brand awareness to loyalty. Leverage real-world case studies and success stories to inspire your own Behavioral Marketing initiatives. Transform your organization's mindset and approach to marketing, leading to increased sales and long-term growth.

Outthink. Outperform. will provide you with the tools and knowledge you need to thrive in the modern marketplace. Move beyond the transactional and foster deep connections with your customers by making them feel something profound with every interaction. Get your copy today and begin to outthink and outperform your competition.

By: Roger Hurni
Imprint: Dogood Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 449g
ISBN: 9798990112322
Pages: 218
Publication Date: 20 June 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Roger Hurni, an innovative entrepreneur and behavior strategist, is the founder of Off Madison Ave and LighthousePE. His expertise in Behavioral Marketing has helped clients achieve outstanding results by deciphering human behavior. Roger is a sought-after speaker, sharing insights on elevating sales and marketing outcomes. He has collaborated with iconic brands such as Nike, PetSmart, and Wells Fargo. Roger's book, Outthink. Outperform., provides valuable strategies for harnessing Behavioral Marketing's potential.