Art director, writer and designer Alana Broadhead founded her popular online journal The New close to ten years ago. Over this time, she has earned a reputation as a tastemaker and respected curator, keeping her followers on the pulse of New Zealand design and its international context. Together with her husband, Alana also owns and operates design and homeware store Sunday. A vehicle for Alana's discerning eye, Sunday is also an expression of her philosophy that design is the art of living well.