Organizational Semiotics

Multimodal Perspectives on Organization Studies

Louise Ravelli (University of South Wales, Australia), Theo van Leeuwen, Markus A. Höllerer , Dennis Jancsary

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English

Routledge
07 October 2024

Communication studies; Media studies; Organisational theory & behaviour

Series: Routledge Studies in Multimodality

This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’.

Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life.

This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.

Edited by: Louise Ravelli (University of South Wales Australia), Theo van Leeuwen, Markus A. Höllerer, Dennis Jancsary
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781032469720
ISBN 10: 1032469722
Series: Routledge Studies in Multimodality
Pages: 246
Publication Date: 07 October 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Forthcoming

"CONTENTS Chapter 1 ‘Organizational semiotics’: Towards an integrated research agenda Louise Ravelli, Theo van Leeuwen, Markus A. Höllerer, Dennis Jancsary Chapter 2. Social semiotics and organization studies: Building an effective bridge Dennis Jancsary, Markus A. Höllerer, Louise Ravelli, Theo van Leeuwen Chapter 3. The resemiotization of health information in a family planning organization Theo van Leeuwen, Nikolina Zonjic Chapter 4. Organizational identity design: The evolution of a university web homepage Nataliia Laba Chapter 5. The emotional civil servant: On the multimodal construction of affect in ‘platform of values’ texts of Swedish public authorities Anders Björkvall Chapter 6. Communicating in space: Relating the physical and the social in open-plan offices Ken Tann, Oluremi B. Ayoko Chapter 7. Redesigning organizational relations through the built environment: Changes at a university campus Louise Ravelli Chapter 8. How multimodal structures constitute organization: The meaning of structure in offline and online shopping environments Morten Boeriis Chapter 9 ""It’s not just getting a biopsy"": Transposing ‘take-home’ messages from the operating theatre to a proforma Arpan Tahim, Jeff Bezemer Chapter 10. Texture and texturization in organizational identity design and legitimacy work Giorgia Aiello Afterword Theo van Leeuwen, Renate E. Meyer"

Louise Ravelli is Professor of Communication in the School of Arts and Media at UNSW Sydney. Her research explores how multimodality works in specific communication contexts, such as museums. She has published widely with monographs, edited volumes and articles, and is joint Chief Editor of the journal Visual Communication. Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark. He has published widely in the areas of visual communication, multimodality, and critical discourse analysis. His latest books are the third revised edition of Reading Images – The Grammar of Visual Design (with Gunther Kress) and Multimodality and Identity. Markus A. Höllerer is Professor of Organization and Management at UNSW Sydney. His scholarly work currently focuses on social change, novel forms of organization and governance, and institutions as multimodal accomplishments. He has been widely published in leading academic outlets and is currently Editor-in-Chief of Organization Theory. Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at WU (Vienna University of Economics and Business). He is particularly interested in the role of language and multimodal communication at the interface of organizations and institutions. His work further includes methodological contributions to visual and multimodal analysis.

Reviews for Organizational Semiotics: Multimodal Perspectives on Organization Studies

"""This new volume is a unique resource for anyone keen to apply their social semiotic expertise to life in organizations and institutions, as it is for those wanting to broaden their analysis and theorization of formal organization to cover the symbolic and interactive dimensions of its practices and communication. The book’s hybrid approach is expertly exemplified in each of its individual chapters offering well-researched and supremely evidenced insights."" (Professor Rick Iedema, Director of the Centre for Team-Based Practice & Learning in Health Care, King's College London) ""Recently, we have seen a growing interest in organizational communication and processes beyond words. But how, exactly, should we go about studying such multimodal dynamics? This book offers a deep conceptualization of and rich empirical inquiries into organizational semiotics – the multimodal, social, and contextual meaning-making practices that constitute organizing and organizations. By bringing together social semiotics and organization studies, the book offers ways to capture, interpret, and theorize semiotic artifacts and practices in and around organizations."" (Professor Tammar B. Zilber, Hebrew University of Jerusalem Business School; Editor-in-Chief, Organization Studies)"