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English
Wiley-Scrivener
19 September 2024
This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions.

There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.
Edited by:   , , , , , , , ,
Imprint:   Wiley-Scrivener
Country of Publication:   United States
ISBN:   9781394231096
ISBN 10:   1394231091
Pages:   720
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Preface xxv 1 Unmasking Social Media Crimes: Types, Trends, and Impact 1 Rijvan Beg, Vivek Bhardwaj, Mukesh Kumar, Prathamesh Muzumdar, Aman Rajput and Kamal Borana 1.1 Introduction 2 1.2 Related Work 3 1.3 Social Media 5 1.4 Types of Social Media Crimes 7 1.5 Trends in Social Media Crimes 12 1.6 Law Enforcements's Use of Social Media Surveillance 17 1.7 Challenges in Social Media Surveillance 19 1.8 Impact of Social Media Crimes 22 1.9 Conclusion 24 2 Study on Vulnerability in Online Social Networking: Impact on an Individual, Community 27 Sukrati Agrawal and Hare Ram Sah 2.1 Introduction 27 2.2 Statistics of Online Social Media Network 28 2.3 Existing Research on Social Media Vulnerabilities 30 2.4 Vulnerability 32 2.5 Future Trends 41 2.6 Conclusion 42 3 Application of Google Lens Clone Using Image Recognition in Enterprise Environment 47 Sonam Gour 3.1 Introduction 48 3.2 Requirement and Application 48 3.3 Strengths and Weaknesses 58 3.4 Limitations 59 3.5 Approach 60 3.6 Design and Implementation 62 3.7 Experimental Results and Analysis 64 3.8 Conclusion 65 4 An Artificial Intelligence Risk Assessment of a Material Handling System Using a Cost-Safety Matrix 69 Randhir Singh Baghel and Sudhir Kumar Rathi 5 Sustainable Futures: Navigating Blockchain's Energy Dilemma 85 Anand Rajavat, Vivek Bhardwaj, Navjeet Kaur, Romil Rawat, Anjali Rawat and Gautam Singh Jadon 5.1 Introduction 86 5.2 Related Work 87 5.3 Understanding Blockchain Technology 89 5.4 Energy Dilemma in Blockchain Technology 90 5.5 Environmental Implications 93 5.6 Sustainable Solutions in Blockchain 96 5.7 Scalability and Efficiency Issues in Greener Consensus Mechanisms 101 5.8 Blockchain's Role in Sustainable Development Goals (SDGS) 105 5.9 Industry Applications and Best Practices 107 5.10 Conclusion 110 6 Role of Online Social Networking in Smart Healthcare 113 Shabnam Kumari and Amit Kumar Tyagi 6.1 Introduction 113 6.1.2 Organization of the Work 115 6.2 Evolution of Online Social Network and Smart Healthcare 115 6.3 Issues and Challenges Towards Online Social Networking in Smart Healthcare 120 6.4 Popular Case Study 1: Online Social Networking in Smart Healthcare 122 6.5 Integrating Social Networking into Healthcare Policies for Better and Reliable Services 124 6.6 Future Opportunities and Innovation Towards Online Social Networking in Healthcare 127 6.7 An Open Discussion on OSN for Healthcare with Cutting Edge Technologies for Modern People 128 6.8 Conclusion 130 7 Application and Future Trends in Online Social Networking for the Next Generation 133 Amit Kumar Tyagi, Richa and Smita Manohar Gaikwad 7.1 Introduction to Online Social Networking, and Next Generation Society: Fundamentals, and Key Component and Features 134 7.2 Current Applications of Online Social Networking 139 7.3 Role of Emerging Applications in Making Effective Online Social Networking 141 7.4 Next-Generation Social Networking Technologies for Modern Generation 146 7.5 Future Research Opportunities Towards Online Social Networking for the Next Generation 149 7.6 Open Issues and Challenges in Next-Generation Machine-Based Social Networking 151 7.7 User Perspectives and Expectations Today by OSN and Its Effect on Modern Society/Generation 153 7.8 Conclusion 155 8 Security and Possible Threats in Today's Online Social Networking Platforms 159 Amit Kumar Tyagi, Kanchan Naithani and Shrikant Tiwari 8.1 Introduction 160 8.2 Existing Security Architecture in Social Networking Platforms 164 8.3 Common Security Threats on Network and Websites 167 8.4 Security and Privacy Issues in Online Social Networking in Today's Smart Era 167 8.5 Emerging Threats for Next Generation Based Online Social Networking 173 8.6 Security Measures and Tools Available for Protecting Network/OSNs 181 8.7 Regulatory Framework and Compliance for Reliable/Safe/Secure OSNs for Next Generation 184 8.8 Incident Response and Recovery Towards OSNs 188 8.9 Detection and Notification Towards OSNs 192 8.10 Conclusion 196 9 The Future of Artificial Intelligence and Machine Learning in Online Social Networking 201 Amit Kumar Tyagi, Ajanthaa Lakkshmanan and Sayed Sayeed Ahmad 9.1 Introduction 202 9.2 Current Landscape of Online Social Networking 203 9.3 Open Issues and Challenges Towards AI and ML in Social Networking 207 9.4 Future Research Opportunities Towards AI and ML in Social Networking 210 9.5 Applications of AI in Online Social Networking 211 9.6 Future Research Opportunities Towards AI and ML in Social Networking Using Emerging Technologies 220 9.7 Conclusion 222 10 Future Opportunities Towards Online Social Networking in the Era of Industry 4.0/5.0 227 Amit Kumar Tyagi and Shabnam Kumari 10.1 Introduction 228 10.2 Evolution of Online Social Networking in Industry 4.0/5.0 231 10.3 Emerging Opportunities with Emerging Technologies for Social Networking in Industry 4.0/5.0 233 10.4 Interconnectivity and Integration of Emerging Technology with Industry 4.0/5.0 for Effective Online Social Networking 235 10.5 Smart Manufacturing and Social Networking Towards Industry 4.0/5.0 242 10.6 Open Issues and Challenges Towards Industry 4.0/5.0 for Effective Online Social Networking 246 10.7 Future Research Opportunities Towards Industry 4.0/5.0 for an Effective Online Social Networking 249 10.8 Conclusion 251 11 Online Social Networking: Power of Industry 6.0 and Beyond 255 Shabnam Kumari and Amit Kumar Tyagi 11.1 Introduction 256 11.2 Background 261 11.3 Transformative Shifts in Industrial Paradigms for Industry 6.0 263 11.4 The Role of Online Social Networking in Industry 6.0 265 11.5 Integration of Emerging Technologies for Social Networking in the Era of Industry 6.0 270 11.6 Smart Factories and Social Collaboration 276 11.7 Future Research Opportunities for Social Networking in the Era of Industry 6.0 284 11.8 Popular Issue and Challenges Towards Online Social Networking in the Era of Industry 6.0 292 11.9 Conclusion 295 12 An Investigation on Detection of Botnets in Online Social Networks 299 P. Nancy, A. Devipriya, K. Anitha, D. Vinod and R. Anto Arockia Rosaline 12.1 Introduction 300 12.2 Literature Survey 302 12.3 Challenges in Social Chatbot Detection 310 12.4 Socialbots Detection 311 12.5 Conclusion 314 13 Design and Development of Techniques for Fake Profile Detection in Online Social Networks 319 R. Anto Arockia Rosaline, D. Vinod, P. Nancy, K. Anitha and A. Devipriya 13.1 Introduction 320 13.2 Literature Survey 321 13.3 Methods and Results 330 13.4 Conclusion 333 14 Spammer Detection in Online Social Networks 337 Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Belsam Jeba Ananth M. and K. Arumugam 14.1 Introduction 338 14.2 Challenges in Online Social Network Spammer Detection 339 14.3 Literature Review 342 14.4 Machine Learning for Spammer Detection 348 14.5 Conclusion 350 15 A Review of Various Applications of Internet of Things with Related Security Issues and Challenges 355 T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam and K. P. Yuvaraj 15.1 Introduction 356 15.2 Literature Survey 358 15.3 IoT Applications and Related Security Issues 362 15.4 Security Issues and Challenges 365 15.5 Conclusion 367 16 AGRO-Cloud Model and Smart Algorithm to Increase Crop Yield Prediction to Improve Agriculture Quality 371 Avdesh Kumar Sharma and Abhishek Singh Rathore 16.1 Introduction 372 16.2 Related Work 374 16.3 AGRO-Cloud Model 377 16.4 Deep Learning for Smart Agriculture 379 16.5 Conclusion and Future Work 385 17 OSN in Healthcare Performance View Through Integration 389 Sudhir Kumar Rathi, Nitin Soni and Naresh Mathur 17.1 Introduction 389 17.2 The Role of OSNs in Patient Care 390 17.3 OSNs and Public Health Initiatives 392 17.4 OSNs in Medical Research and Data Sharing 395 17.5 Leveraging AI and Data Analytics in Healthcare OSNs 397 17.6 Privacy and Security Concerns in OSN-Enabled Healthcare 400 17.7 Case Studies of Successful OSN Implementation in Healthcare 404 17.8 Future Directions and Innovation in OSN Healthcare Integration 407 17.9 Healthcare Organizations and OSN Adoption Strategies 409 17.10 Conclusion 411 18 Internet-Based Platforms and Trends Towards Online Social Networking 415 Bright Keswani, Sunil Kumar Kushwaha, Savita Shiwani and Neeraj Kumar Parashar 18.1 Introduction 416 18.2 Applications of OSN 420 18.3 Emerging Trends in Online Social Networking 431 18.4 Implications and Challenges 438 18.5 Related Work 442 18.6 Proposed Methodology 444 19 Security and Threat in Online Social Networking 449 Sumit Kumar Kapoor, Kirti Sankhla, Prakhar Agarwal and Sudhir Kumar Rathi 19.1 Introduction 450 19.2 User-Centric Security Challenges 452 19.3 Platform-Centric Vulnerabilities 454 19.4 Content Moderation and Algorithmic Solutions 456 19.5 Emerging Threats 457 19.6 User Education and Privacy Controls 458 19.7 Regulatory Frameworks and Industry Standards 460 19.8 Interdisciplinary Approaches 462 19.9 Case Studies and Real-World Examples 464 19.10 Conclusion 467 19.11 Conclusion 476 20 Social Media Platform Scraping and Extracting Paradigm 479 Rakesh Kumar Saxena, Sangita Gupta, Anuradha Raheja and Pushp Raj Tripathi 20.1 Introduction 479 20.2 Significance of Facebook, Twitter Data Scraping 484 20.3 Related Work 487 20.4 Proposed Methodology 488 20.4.1 Web Scraping Algorithm 490 20.4.2 Information Trend Algorithm 490 20.5 Conclusion 499 21 Computer-Generated Environment for Virtual Reality and Digital Information Technologies 503 Sudhir Kumar Rathi, Pritam Prasad Lata and Aakansha Mitawa 21.1 Introduction 504 21.2 Advantages of Virtual Reality 508 21.3 Related Work: Virtual Reality and Digital Information Technologies 515 21.4 Proposed Methodology: Leveraging Virtual Reality and Digital Information Technologies 518 21.5 Conclusion 520 22 Online Social Networking: Navigating the Myth and Reality of Friendship in the Era of Zero Trust 523 Sukrati Agrawal, Neha Agrawal, Rohit Bansal and Anjali Rawat 22.1 Introduction 524 22.2 Significance of Zero Trust in Online Friendship Environment 526 22.3 Literature Review 527 22.4 The Virtual Facade of Online Friendship 535 22.5 Psychological Dynamics of Online Friendships 536 22.6 Zero Trust and Safety in Virtual Spaces 542 22.7 State-of-the-Art Countermeasures for Cyber Crime 545 22.8 Public Awareness Advisory: Reporting Cybercrime Immediately 545 22.9 Conclusion 547 23 Various Threats and Attacks on Online Social Networks and Their Counter Measures 551 D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash, S. Vignesh, Rahin Batcha R., Belsam Jeba Ananth M. and Meenakshi 23.1 Introduction 552 23.2 Literature Survey 553 23.3 Privacy Breaches in Online Social Network (OSN) 558 23.4 Attacks and Threats on Online Social Network 559 23.5 Attacks on Online Social Networks 561 23.6 Conclusion 563 24 Blockchain-Based Decentralized Online Social Networks - Benefits and Challenges 567 Neha Agrawal, Sukrati Agrawal, Ankit Upadhyay and Hitesh Rawat 24.1 Introduction 567 24.2 Online Social Network Threats 570 24.3 Introduction to Blockchain 572 24.4 Blockchain Features 573 24.5 Blockchain Based Social Networks 573 24.6 Challenges 577 24.7 Conclusion 578 25 Integrating TF-IDF Features to Divide Amazon Product Reviews into Positive and Negative Groups 583 Ankit More, Abhishek Mishra, Prakash Maravi, Prathamesh Muzumdar and Abhishek Sharma 25.1 Introduction 584 25.2 Proposed Work 584 25.3 Analysis of Results 588 25.4 Conclusion 595 25.4.1 Future Work 597 26 Improved Supervised Classification Model for Automatically Categorizes of News Articles 599 Nikhil Chaturvedi and Jigyasu Dubey 26.1 Introduction 599 26.2 Related Work 600 26.3 Proposed Model 601 26.4 Dataset Description 603 26.5 Experiment, Results, and Discussion 605 26.6 Conclusion 607 27 OSN Traits and Vulnerability for Measurement and Analysis 611 Rajat Bhardwaj, Vivek Bhardwaj, Romil Rawat, Hitesh Rawat, Prathamesh Muzumdar and Kamal Borana 27.1 Introduction 611 27.2 Media and Social Network Statistics Online 613 27.3 Open Research Problems and Difficulties 619 27.4 Conclusion 621 28 Privacy Preservation in Online Social Networks 625 Arul Prakash, S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Meenakshi 28.1 Introduction 626 28.2 Privacy Protection in Online Social Networks 627 28.3 Security and Privacy Issues in Online Social Network 629 28.4 Review of Privacy Preserving Techniques for Online Social Networks 630 28.5 Recommendations for Privacy Preservation in Online Social Networks 634 28.6 Conclusion 637 29 Machine Learning Techniques for Heart Disease Detection using E-Health Monitoring System 641 Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R. and D. Saravanan 29.1 Introduction 642 29.2 Literature Survey 643 29.3 Methodology 646 29.4 Results and Discussion 648 29.5 Conclusion 649 30 A Hybrid Method for Image Encryption Using Lagrange's Interpolation 653 S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Arul Prakash A. 30.1 Introduction 653 30.2 Related Work 655 30.3 Mathematical Background in Lagrange's Interpolation 657 30.4 Proposed Image Encryption Cryptosystem Using Lagrange's Interpolation 658 30.5 Conclusion 658 31 Improvement of Underwater Blur Images Using Dark Channel Prior and Fuzzy Intensification Operator for Better Social Network's Transmission 661 Vijay Kumar Trivedi and Alpesh Soni 31.1 Introduction 661 31.2 Literature Survey 665 31.3 Proposed Methodology 667 31.4 Experimental Results 674 31.5 Conclusion 674 References 678 About the Editors 681 Index 683

Sudhir Kumar Rathi, PhD, has more than 24 years of experience in academics and research and has actively studied the fields of machine and deep learning, computer networks, and cyber security since 2015. He has published seven patents and a number of papers in these areas. Additionally, he has been active in interdisciplinary projects including waste plastic management and waste bagasse utilization. Bright Keswani, PhD, is a professor at Poornima University, Jaipur, India. He has 23 years of experience in teaching, research, and administration and has chaired many national and international conferences and technical sessions in his areas of expertise. In 2015 he founded the Suresh Gyan Vihar University’s Journal of Engineering and Technology and on editorial boards and review panels of various journals of international repute. He has published more than 125 papers and received numerous awards. Rakesh Kumar Saxena, PhD, is a professor at the School of Computer Science and Engineering at Poornima University, Jaipur, India. In addition to teaching, he is also working on various research projects funded by World Bank, the All India Council for Technical Education, and the Miistry of Micro, Small & Medium Enterprises and has published more than 37 research papers in various journals. He is a member of the Institution of Engineers India, Institute of Electrical and Electronics Engineers, International Association of Computer Science and Information Technology, and Indian Society for Technical Education. Sumit Kumar Kapoor, PhD, is an associate professor of computer science at Poornima University, Jaipur, India with over 19 years of experience in teaching, research and development, and administration. He serves on the editorial board for two international journals and is a lifetime member of the Electrical Research and Development Association. In addition to his work, he has published ten papers, a patent, and a book. Sangita Gupta, PhD, is a professor at Poornima University, Jaipur, India with 24 years of experience in teaching, research, and administration. Additionally, she serves as a principal investigator for the Government of India at the University of Rajasthan. Throughout her career, she has made significant contributions to academia and research. She has been actively involved in the organization of academic events, has been the convener of numerous national and international conferences and symposiums, and has chaired many national and international conferences and technical sessions. Additionally, she has more than 40 papers in national and international journals and conferences and has authored two books. Romil Rawat attended several research programs and received research grants from the United States, Germany, Italy, and the United Kingdom. He has published several research patents and has chaired several research events. His areas of focus for research include cyber security, Internet of Things, dark web crime analysis and investigation techniques, and tracing illicit anonymous contents pertaining to cyber terrorism and criminal activities.

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