Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience.
It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.
By:
Asian Development Bank Imprint: Asian Development Bank Dimensions:
Height: 279mm,
Width: 216mm,
Spine: 4mm
Weight: 218g ISBN:9789292703837 ISBN 10: 9292703838 Pages: 62 Publication Date:24 October 2023 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active