On the Evolution of Media

Understanding Media Change

Carlos A. Scolari (Universitat Pompeu Fabra, Spain)

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English

Routledge
18 December 2024

Art & Architecture; Humanities; Media studies; Media, information & communication industries

Series: Routledge Studies in New Media and Cyberculture

This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.

Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between ""media species"" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research?

By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.

By: Carlos A. Scolari (Universitat Pompeu Fabra Spain)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032104157
ISBN 10: 1032104155
Series: Routledge Studies in New Media and Cyberculture
Pages: 282
Publication Date: 18 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Carlos A. Scolari is Full Professor at Universitat Pompeu Fabra - Barcelona (Spain) and Principal Investigator of TRANSLITERACY (H2020, 2015-18) and PLATCOM (MICINN , 2020-24).