Lewis A. Gough (PhD) is an Associate Professor at Birmingham City University, UK. He is also the College Academic Lead for the Research Excellent Framework and the Course Leader for the Master’s by Research course. He collaborates with national and international organisations across a range of sports including cycling and swimming, primarily supporting professional athletes and the sport science support teams through his research. He actively engages with industry, advising professional sporting organisations on nutrition, and has over 50 internationally peer-reviewed articles. S. Andy Sparks (PhD) has over 25 years of experience teaching and researching in Sport and Exercise Nutrition and Physiology. Most recently he was a Reader in Exercise Physiology, leading the Sport and Exercise Nutrition provision on a BSc Sport and Exercise Science programme. His research has developed several international collaborations and consultancy and he has over 85 peer-reviewed publications. He now works for Maurten AB.