Nudge

Improving Decisions About Health, Wealth and Happiness

Richard H. Thaler, Cass R Sunstein

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English

Penguin
29 November 2022

Decision theory: general; Economics & Business; Popular psychology

The book that changed the way we think, work and live - a fully revised edition with 66% new material

Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.

Every day we make decisions- about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.

We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

By: Richard H. Thaler, Cass R Sunstein
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 130mm, Spine: 18mm
Weight: 267g
ISBN: 9780141999937
ISBN 10: 0141999934
Pages: 384
Publication Date: 29 November 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.