NOW and NEW: How Companies Can Use Their Capabilities For Scaling Innovation and Generating New Growth...

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Frank Mattes

NOW and NEW

How Companies Can Use Their Capabilities For Scaling Innovation and Generating New Growth

Frank Mattes

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Hardback

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English

Lean Scaleup Ug
14 July 2024

Entrepreneurship; Research & development management

According to the World Economic Forum, eight out of ten companies rank growth outside their existing business model as a top-five priority. Yet, generating new growth remains a challenge: 29 out of 30 attempts to create a new $50 million business fail.

""NOW AND NEW"" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its effectiveness.

""NOW AND NEW"" is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice. You will learn how to create and scale innovative growth opportunities within the corporate context.

Whether you are a C-suite executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable insights to drive new growth. Board members concerned with future proofing their companies will also find this resource indispensable.

By: Frank Mattes
Imprint: Lean Scaleup Ug
Dimensions: Height: 234mm, Width: 156mm, Spine: 29mm
Weight: 871g
ISBN: 9783982315447
ISBN 10: 3982315441
Pages: 454
Publication Date: 14 July 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Frank Mattes is a leading expert in non-incremental innovation, an accomplished educator, and a trusted advisor and consultant to numerous international corporations, including some in the Fortune 10 list. He has over 25 years of experience in a range of innovation areas, including project management, innovation portfolio management, implementing Phase/Gate schemes for incremental innovation, setting up and scaling greenfield startups, open innovation, and digital innovation. As the founder and CEO of Lean Scaleup, Frank Mattes advises companies on how they can achieve growth by leveraging their capabilities. Frank has been consistently recognized as a global thought leader and influencer on entrepreneurship and the lean startup methodology by Thinkers360 and as a top voice on LinkedIn. He is the author of three books on how companies can create new growth outside the confines of their existing business models.

Reviews for NOW and NEW: How Companies Can Use Their Capabilities For Scaling Innovation and Generating New Growth

After meeting Frank and learning about the Lean Scaleup, it became evident that the Lean Startup approach is not sufficient for building new businesses in the corporate context. We transitioned to the Lean Scaleup and have a best-in-class new-business-building approach. Steve Kopp, Director, Nexwave Incubation Office and Chairman, Amadeus Executive Incubation Board Frank is a highly recognized expert in the field of aligning NOW and NEW for corporate new-business building. The Lean Scaleup enables building impact that matters at scale. Tania Aydenian, Innovation Senior Lead, Roche