Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries

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gestalten Peter Monrad

Craft Beer Design

The Design, Illustration and Branding of Contemporary Breweries

gestalten, Peter Monrad

$89.95 $76.55

Hardback

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English

gestalten
15 February 2022

Typography & lettering; Illustration & commercial art; Illustration; Sales & marketing; Beers

The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.

Edited by: gestalten, Peter Monrad
Imprint: gestalten
Country of Publication: Germany
Dimensions: Height: 260mm, Width: 210mm,
ISBN: 9783967040326
ISBN 10: 3967040321
Pages: 256
Publication Date: 15 February 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Peter Monrad is a Copenhagen-based graphic designer and creative director, musician, and avid consumer of IPA. Previously, he was creative director at AllerCP, one of the biggest creative agencies in Scandinavia. His passion project Not Just Beer chronicles the branding of modern craft beer and the brilliant designers behind the labels.