New Media Users in China I

A Nodes Perspective

Peng Lan

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English

Routledge
18 December 2024

Humanities; Media studies

Series: China Perspectives

As the first volume of a two-volume set on new media users in China, this book approaches the subject from a macro level by regarding users as constructive nodes within networks, thereby giving insights into the interaction between users and new media and among individuals within the ambit of new media.

The author revisits the roles of the typical new media user that has changed from that of a passive ""audience member"" to a basic unit of the network itself, acting as both a node in the communication network, social network, and service network and also a link between the three. In viewing users as nodes functioning in communication networks and social networks, this volume unravels the new landscapes of communication of the new media era and the consequent profound changes in social relationships, interpersonal connection modes and different methods of interaction. In terms of their role in service networks resting upon the network economy, new media users not only are consumers with personalized needs, but also serve as service guides, resource contributors, and even major productive forces.

This title will be a must-read for scholars, students and media professionals interested in the topics of internet communication, new media usage, and media and society as a whole.

By: Peng Lan
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032548760
ISBN 10: 1032548762
Series: China Perspectives
Pages: 240
Publication Date: 18 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

1. Three Clues of New Media Development and ""Nodification"" of Users 2. Users as Communication Network Nodes and Distributed Production and Communication 3. Individual Nodes and New Model of Information Consumption 4. New Media Users as Social Network Nodes 5. Interactions of Individual Nodes in Social Networks 6. Mutual Social Movement Brought by Node Interactions 7. New Media Users as Service Network Nodes 8. Conclusion

Peng Lan is a Professor at the School of Journalism, Renmin University of China. She is a highly cited scholar in the area of new media communication and is also one of the pioneers engaging in the teaching and studies of new media in China.