Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication...

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Mario Pérez-Montoro (Professor, Department of Information Science, University of Barcelona, Spain) Lluís Codina (Professor, Universitat Pompeu Fabra, Barcelona, Spain)

Navigation Design and SEO for Content-Intensive Websites

A Guide for an Efficient Digital Communication

Mario Pérez-Montoro (Professor, Department of Information Science, University of Barcelona, Spain), Lluís Codina (Professor, Universitat Pompeu Fabra, Barcelona, Spain)

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English

Chandos Publishing (Oxford) Ltd
22 August 2016

Storage, maintenance & preservation of collections; Media studies; Information retrieval; Computer architecture & logic design

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.

The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.

By: Mario Pérez-Montoro (Professor Department of Information Science University of Barcelona Spain), Lluís Codina (Professor, Universitat Pompeu Fabra, Barcelona, Spain)
Imprint: Chandos Publishing (Oxford) Ltd
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm, Spine: 10mm
Weight: 210g
ISBN: 9780081006764
ISBN 10: 0081006764
Pages: 178
Publication Date: 22 August 2016
Audience: College/higher education , A / AS level
Format: Paperback
Publisher's Status: Active

Mario Pérez-Montoro holds a PhD in Philosophy and Education from the University of Barcelona (Spain) and a Master in Information Management and Systems from the Polytechnic University of Catalonia (Spain). He studied at the Istituto di Discipline della Comunicazione at the Università di Bologna (Italy) and has been a Visiting Scholar at the Center for the Study of Language and Information (CSLI) at Stanford University (California, USA) and at the School of Information at UC Berkeley (California, USA). He is a Professor in the Department of Information Science at the University of Barcelona (Spain). His work has focused on information architecture and visualization. Lluís Codina holds a PhD in Information Science from Autonomous University of Barcelona. He is a Professor at the Universitat Pompeu Fabra in Barcelona. He teaches in the School of Communication at Journalism and Communication Studies and the Master's Degree in Social Communication (MUCS) Department of Communication. He is the coordinator of the Digital Documentation and Interactive Communication Group of the Pompeu Fabra University. His research work is focused in digital and interactive information systems.