Must-Have

The Hidden Instincts Behind Everything We Buy

Geoffrey Miller

$32.99

Paperback

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QTY:

English

Vintage
01 October 2010

Advertising & society; Consumerism; Psychology; Popular psychology

Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?

In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

By: Geoffrey Miller
Imprint: Vintage
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 24mm
Weight: 267g
ISBN: 9780099437925
ISBN 10: 0099437929
Pages: 384
Publication Date: 01 October 2010
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.

Reviews for Must-Have: The Hidden Instincts Behind Everything We Buy

Superb... Stimulating and full of wit * Prospect * Intelligent, engaging, exasperating and funny * New Scientist * One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely * Evening Standard * Ingenious, and brilliantly argued * Literary Review * Frankly gripping * The Times *