Dr. P. Jayarama Reddy is an energy consultant to the solar photovoltaic industry and has made it his mission to promote the application of photovoltaics in renewable energy initiatives. Moreover, he serves as a board member on several international renewable energy companies related solar module fabrication, power generation from biomass (rice hisk), and municipal solid waste. He is retired as a professor of Physics of Sri Venkateswara University, Tirupathi, India and has devoted a large part of his life to crystal physics and the application of advanced materials in the semi-conductor and thin film industry. He has worked in the various big research laboratories, under which those at Cornell University (US), Imperial College (UK), Charles University (Czech Rep.) and Stuttgart University (Germany). Dr. Reddy is a Fellow of if the Institute of Physics (UK).