Mel Croucher is the acknowledged founder of the British computer games industry. Originally an architect, he moved into gaming ""to force my weird music on an unwilling public.""Among his innovations, he pioneered the first radio broadcasts of computer software, the first interactive soap opera, the first real-world adventure quest, the first computer-generated movie, the first AI virtual companion and the first million-user viral marketing campaign.He is the author of text books, technical manuals, fiction and non-fiction, and over a thousand of his columns, investigations and cartoon strips have appeared in print over five decades.