Multiplicity and Cultural Representation in Transmedia Storytelling: Superhero Narratives

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Natalie Underberg-Goode (University of Central Florida, USA)

Multiplicity and Cultural Representation in Transmedia Storytelling

Superhero Narratives

Natalie Underberg-Goode (University of Central Florida, USA)

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English

Routledge
26 August 2024

Television; Other performing arts; Popular culture; Folklore, myths & legends; Gender studies, gender groups

Series: Routledge Advances in Transmedia Studies

This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes.

The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers.

This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.

By: Natalie Underberg-Goode (University of Central Florida USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 408g
ISBN: 9780367746483
ISBN 10: 0367746484
Series: Routledge Advances in Transmedia Studies
Pages: 216
Publication Date: 26 August 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Natalie Underberg-Goode is Professor and Assistant Director, Games and Interactive Media, at the University of Central Florida.