Multi-Stakeholder Contribution in Asian Environmental Communication focuses on how diverse actors can come together to promote sustainable environmental practices.
Bringing together 25 environmental communication scholars and practitioners across 15 innovative chapters, this book explores the dynamic roles of stakeholders – ranging from governmental bodies and non-profit organisations to local communities and industry players – involved in advancing environmental communication across the Asian continent. Drawing on a rich tapestry of case studies and interdisciplinary perspectives, the book sheds light on the interplay of religious, cultural, political, and economic factors that shape environmental communication strategies and public perception in Malaysia, Indonesia, Bangladesh, China, Thailand, Iran, Japan, and Pakistan. It probes into contemporary issues such as Islamic environmental communication, gender roles, social media, political communication, the role of games and gaming companies, as well as the portrayal of ecological messages in film. Overall, this book aims to bridge the gap between theory and practice and will make a significant contribution to the growing literature on multi-stakeholder contribution in environmental communication, particularly in the Asian context.
This volume will be of great interest to practitioners, policymakers, and researchers working in the field of environmental communication.
Introduction 1 Environmental Communication: The Asian Experiences HUANG MIAO, MOHAMAD SAIFUDIN MOHAMAD SALEH, AND SHAIDATUL AKMA ADI KASUMA 2 Roles of Universities and Academic Researchers in Environmental Communication in Thailand TEERADA CHONGKOLRATTANAPORN 3 Communication and Stakeholder Engagement in Japan’s SDG Process: A Focus on Environmental Aspects NOBUE AMANUMA, SHINJI ONODA, AND SIMON HØIBERG OLSEN 4 Multi-Stakeholder Dialogue in Environmental Communications to Advance Sustainable Environment in Nglanggeran Village, Gunung Kidul Yogjakarta, Indonesia YANI HENDRAYANI 5 Environmental Communication Through Environmental Documentaries in Iran FARZAD GHOLAMI AND SIRVAN ABDI 6 Islamic Environmental Communication Towards Environmentally Sustainable Lifestyles in Malaysia MOHAMAD SAIFUDIN MOHAMAD SALEH, ALI MEHELLOU, AND BAHIYAH OMAR 7 Role of Environmental NGOs in Raising Awareness and Promoting Environmental Campaigns in Bangladesh MAHFUZA PARVEEN 8 Challenging Gender Roles in the Environmental Issues: The Role of Brand Activism in Thai Media and Communication Strategies SMITH BOONCHUTIMA AND CHANAJAI TONSAITHONG 9 Sustainable Environment: The Intersection of Environmental and Political Communication in Pakistan to Overcome Environmental Challenges REHAN TARIQ AND SOBIA SHAHZAD 10 Social Media and Green Consumption Behaviour of Generation Z RIZKI BRIANDANA, SRI HESTI, AND NINDYTA AISYAH DWITYAS 11 Greenfluencer and Environmental Communication in Malaysia MOHAMAD SAIFUDIN MOHAMAD SALEH 12 Environmental Communication Among Social Media Entrepreneurs SHAIDATUL AKMA ADI KASUMA 13 Citizen Environmental Communication: Application of Malaysia MADANI Concept Towards Knowledgeable and Green Society RANI ANN BALARAMAN, SHARIFAH NADIAH SYED MUKHIAR, AND NUR ATIKAH A. RAHMAN 14 Environmental Communication on Indonesian Waste Management and Mobile Apps Data Identification ANNA AGUSTINA AND SISWANTINI 15 Environmental Games in China and the Role of Game Companies HUANG MIAO, MOHAMAD SAIFUDIN MOHAMAD SALEH, AND ZHANG TONG Conclusion Index
Mohamad Saifudin Mohamad Saleh holds a PhD in Environmental Communication from the Faculty of Sustainability, Leuphana University of Lüneburg, Germany. After receiving his PhD in 2016, he started his career as Senior Lecturer at the School of Communication, Universiti Sains Malaysia (USM). He was appointed Chairperson of Undergraduate Studies at the School of Communication, USM from 2019 to 2021. Since 2022, he has been Deputy Dean of Academics, Careers and International at the same school. His areas of specialisation are environmental communication and sustainability communication. He recently completed his research grants on Islamic environmental communication and sustainable university branding in Malaysia. He is currently leading the national research on sustainable lifestyles in Malaysia. He is also the main editor of the book Sustainability Communication across Asia: Fundamental Principles, Digital Strategies and Community Engagement published by Routledge in 2022. Shaidatul Akma Adi Kasuma completed her PhD studies in Arts Education at the Centre of Education Studies, University of Warwick, United Kingdom. Prior to that, she obtained her Master’s in Linguistics from Universiti Malaya and Bachelor in Science with Education (TESL) from Universiti Teknologi Malaysia. She is interested in the areas of Technology in Language Learning, Higher Education, Discourse Analysis, and Applied Linguistics. Her publication is mainly in language learning education, and she looks forward to expanding her language and linguistics interests to more niche areas. Huang Miao is Associate Professor at the School of Animation and Digital Arts, Communication University of China, Nanjing. He is a PhD student at the School of Communication, Universiti Sains Malaysia under the supervision of Dr Mohamad Saifudin Mohamad Saleh and Associate Professor Dr Izzal Asnira Zolkepli. His main research areas are social media, sustainability, and game development.
