Motion Graphic Design

Applied History and Aesthetics

Jon Krasner

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English

Focal Press
26 April 2013

The Arts: General & Reference; Graphical & digital media applications

Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.

Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.

This new edition has been updated to include:

Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games

Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments

Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios

Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing

Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories

downloadable resources featuring new professional and student work from around the globe, as well as figures from the textbook

This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.

By: Jon Krasner
Imprint: Focal Press
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions: Height: 235mm, Width: 191mm, Spine: 28mm
Weight: 3.300kg
ISBN: 9780240821139
ISBN 10: 0240821130
Pages: 540
Publication Date: 26 April 2013
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Paperback
Publisher's Status: Active

Jon Krasner is a Professor of Graphic Design at Fitchburg State University. Holding an M.F.A. in painting from Pratt Institute and an M.F.A. in graphic design from Boston University, he has been able to synthesize the disciplines of painting, print, animation, and music composition. Professor Krasner brings a unique perspective to the classroom that emphasizes experimentation, aesthetic sensitivity, and critical reasoning. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.

Reviews for Motion Graphic Design: Applied History and Aesthetics

An excellent book/DVD to enhance any motion design curriculum. A must-have for all visual learners; an engaging fusion of inspiration and information. - Ed J. Cheetham, The Department of Motion Design, Ringling College of Art and Design, www.ringling.edu