Moomin Management: Redefining Generosity

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Paul Savage (United Arab Emirates University) Janne Tienari (Hanken School of Economics)

Moomin Management

Redefining Generosity

Paul Savage (United Arab Emirates University), Janne Tienari (Hanken School of Economics)

$185

Hardback

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English

Bristol University Press
01 October 2024

Business ethics; Management & management techniques; Organisational theory & behaviour; Working patterns & practices

Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.

This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.

Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.

Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.

By: Paul Savage (United Arab Emirates University), Janne Tienari (Hanken School of Economics)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529240177
ISBN 10: 1529240174
Pages: 160
Publication Date: 01 October 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

1. The Moomin Way 2. Birth (and Life) of Ideas 3. Branding: Larger than Life 4. Partnerships: Crossroads of Passions 5. Strategy: What’s the Purpose? 6. Technologies: Into Virtual Worlds 7. People: It's Alright to be Broken 8. Let’s Party!

Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University. Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.

Reviews for Moomin Management: Redefining Generosity

""Both business and society could stand an infusion of generosity, from listening to others so that our conversations are more productive, to actual caring more about each other. This wonderful book is full of ideas from the Mooomin characters about how to apply generosity to our ideas about management. Read this book. It will make your business and life better."" R. Edward Freeman, The Darden School, University of Virginia