Mobility-as-a-Service

The Convergence of Automotive and Mobility Industries

Malte Ackermann

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Hardback

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English

Springer Nature Switzerland AG
06 July 2021

Business & management; Road vehicle manufacturing industry; Service industries

Series: Management for Professionals

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.

By: Malte Ackermann
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Edition: 1st ed. 2021
Dimensions: Height: 235mm, Width: 155mm,
Weight: 383g
ISBN: 9783030755898
ISBN 10: 3030755894
Series: Management for Professionals
Pages: 129
Publication Date: 06 July 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Malte Ackermann is the Professor for 'Mobility-as-a-Service' at Nuertingen-Geislingen University, Germany. Previously at Daimler, he led the introduction of car2go to the Chinese market and held project management positions at Daimler Financial Services. Before his professional career at Daimler, he was also a co-founder of a marketing agency, a start-up consultant and a product owner in a software firm.