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Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia. Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
'In a similar way to the last edition, this book provides tasks and career advice and some case studies, which makes it a valuable textbook for introductory media writing courses that have the task of introducing students to a broad range of media writing. It is clear, well written and very easy to read. What is important, however, is that the authors have included key theories and concepts that underpin the different forms of writing. It is, therefore, not merely a how-to manual but a text that provides a solid foundation for students in the practice of writing. Thus, the authors have provided a text, at an introductory level, that neatly synthesises theory and practice.' - Global Media Journal, Australian Edition, Volume 10 Issue 1, 2016
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