Media Education for Generation Z

Amitabh Srivastava

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Hardback

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English

Routledge India
15 October 2024

Media studies; Higher & further education, tertiary education; Teaching skills & techniques; Teaching of a specific subject

This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s to 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.

The volume:

· Discusses fundamental aspects of media education and offers insights into new-age journalism;

· Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;

· Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.

With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.

Edited by: Amitabh Srivastava
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032113326
ISBN 10: 1032113324
Pages: 230
Publication Date: 15 October 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Notes on Contributors Acknowledgements Introduction Chapter 1: Evolving Media Education & Gen Z Suresh Chandra Nayak and Sanjaya Kumar Sahoo Chapter 2: Media Education: A Pedagogical shift due to Online Education Manish Verma, Debastuti Dasgupta and Priyanka Roy Chapter 3: Health Communication: Herald for New Beginning in Media Education Pradeep Krishnatray and Sangeeta Srivastava Chapter 4. Nuances of Media Writing Sanjay Johri Chapter 5: Training of Audio-Visual Storytellers of Gen Z Gauri D. Chakraborty Chapter 6: TV Journalism: Endgame of the Old Era Amit Sharma Chapter 7: An Exploratory Analysis of the Data Journalism Revolution Mehrazun Neesa Haque and Sumit Narula Chapter 8: Educational Advertising in Media Studies Tasha Singh Parihar and Marisha Srivastava Chapter 9: Sports Journalism: Metamorphosing Attributes & Emerging Ambit Sunil Mishra Chapter 10: Education 4.0 and Media A. Ram Pandey Chapter 11: Changing Trends in Audio Communication Harish Kumar Chapter 12: Music as a tool of teaching pedagogy in modern education Umesh Chandra Pathak Chapter 13: Film Appreciation & Gen Z Noveena Chakravorty Chapter 14: Social Media Management & Measurement Ramesh Kumar Sharma Chapter 15: Gender and Communication: Need for Media Literacy Govind Kumar Chapter 16: Changing Concept of Research Amit Kumar Sharma and Smita Chapter 17: Travel Journalism and Gen-Z Sukhnandan Singh Chapter 18: Bridging the Gap: Traditional Media & Gen Z Moulya Baladi Chapter 19: Role of Drama & Acting in Media Education Neeraj Karan Singh and Beenam Yadav Chapter 20: OTT platforms: Nature & Creative Skills S.K. Rintan Chapter 21: Transmedia Storytelling: Perfect Platform for Gen Z Ashutosh Kumar Pandey and Anupma Verma Index

Amitabh Srivastava, Head, Department of Culture and Media Studies, Central University of Rajasthan, Kishangarh, Ajmer, India.