AUSTRALIA-WIDE LOW FLAT RATE $9.90

Close Notification

Your cart does not contain any items

Media Economics: Understanding Markets, Industries and Concepts by Alan B. Albarran at Abbey's Bookshop,
Media Economics: Understanding Markets, Industries and Concepts
— —
Alan B. Albarran

Media Economics

Understanding Markets, Industries and Concepts

Alan B. Albarran

$130.95

Paperback

Not in-store but you can order this
How long will it take?
English
Wiley-Blackwell
01 May 2002
Communication studies
The economic principles of print, film, and recording media

Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.
By:  
Imprint:   Wiley-Blackwell
Country of Publication:   United Kingdom
Edition:   2nd Edition
Dimensions:   Height: 227mm,  Width: 155mm,  Spine: 15mm
Weight:   907g
ISBN:   9780813821245
ISBN 10:   081382124X
Pages:   240
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

See Also

Media Economics: Understanding Markets, Industries and Concepts

Writing a Riot

Riot Grrrl Zines and Feminist Rhetorics...

Sharon R. Mazzarella

Paperback

$62.95 

Not in-store but you can order this

ADD +
Media Economics: Understanding Markets, Industries and Concepts

From Shane to Kill Bill

Rethinking the Western

Patrick McGee (Louisiana State University)...

Paperback

$68.95 

Not in-store but you can order this

ADD +
Media Economics: Understanding Markets, Industries and Concepts

The Gentrification of the Internet...

How to Reclaim Our Digital Freedom...

Jessa Lingel

Paperback

$27.95 

Not in-store but you can order this

ADD +
Media Economics: Understanding Markets, Industries and Concepts

Public Relations Planning

A Practical Guide for Strategic...

Edward T. Vieira, Jr.

Paperback

$131 

Not in-store but you can order this

ADD +
Media Economics: Understanding Markets, Industries and Concepts

Understanding Communication Research...

A Theoretical and Practical Approach...

Stephen M. Croucher (Massey University,...

Paperback

$164 

Not in-store but you can order this

ADD +
Media Economics: Understanding Markets, Industries and Concepts

The International Encyclopedia of...

Craig Scott (Northrop Grumman Corp.)...

Hardback

$1441.95 

Not in-store but you can order this

ADD +