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Media Communication

An Introduction to Theory and Process

James Watson (University of Greenwich with West Kent College, UK)

$76.95

Paperback

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English
Palgrave Macmillan
08 January 2016
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
By:  
Imprint:   Palgrave Macmillan
Country of Publication:   United Kingdom
Edition:   4th Revised edition
Dimensions:   Height: 156mm,  Width: 156mm,  Spine: 19mm
Weight:   494g
ISBN:   9781137428219
ISBN 10:   113742821X
Pages:   344
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Reviews for Media Communication: An Introduction to Theory and Process

'Watson's work will challenge undergraduates and give them an essential bedrock of knowledge about the constantly developing world of media industries and the underlying power structures determining their influence on society.' - Irene McCormick, Lecturer in Communications, Institute of Technology Carlow, Ireland 'This book's status as a classic is well-deserved, delivering a comprehensive survey of theoretical perspectives on media in an accessible and engaging manner.' - Tim Markham, Reader in Journalism and Media, Birkbeck, University of London, UK


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