Helen Sun is the co-author of Oracle Big Data Handbook and wrote two chapters including Chapter 11 on Endeca and Chapter 13 on Big Data Architecture development. She has written one of the most downloaded white papers on Big Data (along with numerous other white papers on Information Architecture and Data Governance). Helen is the lead author of Oracle Information Architecture and Framework, and has spoken at various industry events including being a keynote speaker at Open Groups World Conference on Big Data and Oracle Open World. Helen is a current Oracle employee working on Endeca integration and Oracle Big Data. She regularly performs demos and education sessions with Oracle customers on Endeca and analytics and real-world expertise on implementing business analytics using Endeca for a variety of industries including Financial Services, HealthCare, Research, Manufacturing, Retail, CGP, and Public Sector William Smith has over two decades experience as an Enterprise Architect with a strong background in decision support systems and analytics. Williams early career experience includes working with data from manufacturing control systems and instrumentation in industries that include plastics, petro-chemicals, glass, food, and extrusion processes. William has enterprise systems experience in higher education, finance, consumer research, and healthcare. In the area of analytics, William is an Oracle employee and has worked in the area of predictive failures and statistical process control. William is currently working with customers making use of Big Data and is developing innovative solutions utilizing Endeca.