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Mascot

Mascots in Contemporary Graphic Design

Jon Dowling

$39.99

Paperback

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English
Counter-Print
09 January 2023
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something - injecting meaning and playfulness into a brand and creating a lasting impression.
Foreword by:  
Imprint:   Counter-Print
Country of Publication:   United Kingdom
Dimensions:   Height: 245mm,  Width: 185mm, 
Weight:   620g
ISBN:   9781915392046
ISBN 10:   1915392047
Pages:   176
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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