Marketing Rebellion

The Most Human Company Wins

Mark W Schaefer

$50.95 $43.33

Hardback

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English

Schaefer Marketing Solutions
01 February 2019

Sales & marketing; Advertising; Market research; Computing & IT

Summary
Details

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?

Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:

How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to execute an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.

The Marketing Rebellion is knocking at your door. Are you ready?

By: Mark W Schaefer
Imprint: Schaefer Marketing Solutions
Dimensions: Height: 216mm, Width: 140mm, Spine: 22mm
Weight: 543g
ISBN: 9781733553308
ISBN 10: 1733553304
Pages: 320
Publication Date: 01 February 2019
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

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Marketing Rebellion

The Most Human Company Wins

Mark W Schaefer

$50.95 $43.33

Hardback

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