"In ""Marketing in Easy Steps, "" Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the ""In Easy Steps"" books explain everything readers need to know to develop their skill sets."
By:
Catriona MacKay Imprint: Computer Step Country of Publication: United Kingdom Dimensions:
Height: 227mm,
Width: 186mm,
Spine: 10mm
Weight: 426g ISBN:9781840784268 ISBN 10: 1840784261 Pages: 192 Publication Date:15 July 2011 Audience:
Professional and scholarly
,
Undergraduate
Format:Paperback Publisher's Status: Active