"Bob Dotson, special correspondent for the NBC Today show, has more than forty years of experience in the field of broadcast journalism. His long running “American Story” segment is one of the most honored series in network television history, winning more than 100 awards, including eight Emmys. Dotson has received more than seventy awards, including six Edward R. Murrow Awards for ""Best Network News Writing"", top journalism awards from DuPont-Columbia and the Robert F. Kennedy Foundation, numerous National Headliner Awards, the Sprague Memorial Citation from the National Press Photographers Association, and the William Allen White Foundation’s 2015 National Citation for long-standing journalistic excellence in service to the profession and community. Drew Jordan is a motion design, graphics, and creative visuals specialist on the Visual Investigations team at the New York Times. He was part of a team that won a Pulitzer Prize in 2020 for coverage of Russia's bombing of hospitals in Syria, and has been a graphics editor and producer for 4 News and Documentary Emmy Awards. Before joining the New York Times in 2017, he worked as a creative lead for NBC, and prior to that ran his own studio specializing in motion design for journalistic and documentary productions."
A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way. For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition. Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.