A revolutionary approach to rhetoric that asks why audiences need persuading.
What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
By:
James L. Kastely
Imprint: University of Chicago Press
Country of Publication: United States
Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 25mm
Weight: 481g
ISBN: 9780226822105
ISBN 10: 0226822109
Pages: 264
Publication Date: 27 January 2023
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Preface Chapter 1: The Problem of Persuasion Chapter 2: Persuasion, Liberal Alienation, and Hegemony Chapter 3: The Eros of Sameness and the Rhetoric of Difference in Plato’s Phaedrus Chapter 4: Responsiveness: Toward a Theory of Rhetorical Subjectivity Chapter 5: Persuasion, Conceptualization, and Emotion: Reconstituting Subjectivity Chapter 6: The Individual and Political Persuasion Chapter 7: Persuasion, Tragedy, and Transformative Discourse Chapter 8: The Ethics of Persuasion Chapter 9: Conclusion: Persuasion in Light of Post-Structural Rhetoric Acknowledgments Works Cited Index
James L. Kastely is professor of English at the University of Houston. He is the author of Rethinking the Rhetorical Tradition: From Plato to Postmodernism and The Rhetoric of Plato’s Republic: Democracy and the Philosophical Problem of Persuasion.
Reviews for Loving the World Appropriately: Persuasion and the Transformation of Subjectivity
Loving the World Appropriately presents a robust rhetorical theory of mind on its way to an entirely new formulation of persuasion. And Kastely is just the scholar to present such a theory. The resulting account is by turns riveting, delightful, and weighty. -- Debra Hawhee, Pennsylvania State University
