Longer Lasting Products

'...The book is composed of 17 chapters, most of which could easily be made into books in their own right...managers, especially marketing managers, should read this book...Those not up to speed need to catch up fast...' David Bishop, Journal of Product & Brand Management '...this volume is a very welcome addition to the ongoing design for sustainability debate. It brings a substantial amount of current research to the reader and offer a wide-ranging set of perspectives. It provides a compelling case for extending product use and it effectively covers the associated implications, barriers and opportunities. This volume ought to become a key reference resource for students, academics, politicians, manufacturers and marketing departments and, as such, has the potential to be a long-lasting product.' - The Design Journal '...the book has been overwhelmingly successful in bringing out and presenting an issue that is of supreme importance in today's context. The readers would find this work immensely useful and thought provoking. It may also inspire bright minds to think afresh about marketing and set out to answer sticky research issues in the Marketing theory. I recommend this book especially for Doctoral level students in Marketing.' - Himandri Roy Chaudhuri, VISION Journal 'This is the book we have all been waiting for. Why is it in our own best interests to have things that last? Why do we fail to design, produce and maintain longer-lasting products in the interests of global survival, climate change mitigation, and out of consideration for future generations? Tim Cooper's excellent collection of essays highlights in scholarly and practical ways how to enhance the life-span of vehicles, appliances, furniture, clothing and footwear. The essays supported by a project of the UK's Engineering and Physical Sciences Research Council show how policies that focus on product longevity are crucial to future prosperity. They alert us to the danger of thinking that a lifestyle of consumption and throwaway is the way to run a successful economy. Clearly, times have moved on from recycling and waste management to novel ideas about design, marketing, waste reduction, stewardship, and legislation that promotes product longevity particularly in industrialised nations. Throwaway cultures need to be challenged through public policy, design and marketing strategies, consumer attitudes and behaviour, and socio-cultural norms. Here is a great push.' - Sir Brian Heap CBE FRS, President, European Academies Science Advisory Council. 'This thought provoking book provides designers and policy makers with a way of understanding the critical role that product longevity plays in sustainable development. Cooper has drawn together a fantastic collection of diverse essays from many of the leading thinkers in the field which demonstrate a range of different approaches to ensure that we can begin to move away from a throwaway society. This will be a valuable addition to the bookshelves of anyone who is serious about moving towards a more sustainable world.' - Professor Tracy Bhamra, Loughborough University 'Today's throwaway culture still needs to be challenged and this book does just that.' - Peter Doodes, Green Christian