Nicola E. MacLeod has been a tourism studies academic for over 30 years and is Director of the Tourism and Marketing Research Centre at the University of Greenwich.
"""Despite the apparent novelty of virtual worlds, we forget the power of the text in the construction of imaginary 'real' worlds we can inhabit through reading and travelling. Tourism allows the exploration of fictional landscapes layered upon the real, and MacLeod provides an excellent guide of how these imagined places, peoples and pasts have shaped / continue to shape, the tourist experience."" Mike Robinson, Professor of Cultural Heritage, Nottingham Trent University, UK."