WIN $150 GIFT VOUCHERS: ALADDIN'S GOLD
Alf Hornborg is an anthropologist and Professor Emeritus of Human Ecology at Lund University, Sweden.
"""Money is the most central, and probably misunderstood commodity in modern economies. This book digs beneath the fetish to unearth the real nature of money.""- Giorgos Kallis, ICTA-UAB, Spain “At once wide-ranging and incisive, Alf Hornborg offers a critique of the pivotal role money plays in our modern predicaments from growing inequalities to destruction of our common habitat, to sociability itself. He calls for a redesign of this human artifact.” - Stephen Gudeman, University of Minnesota, USA “Alf Hornborg is a pioneer of ecosemiotics. This is a field that is necessary to live with biodiversity in the coming millennia. The book explains why money as a semiotic force together with excessive energy as a physical force destroys diversity. A must for future designers, it also helps to understand the ecosystem's way to live in balance.”- Kalevi Kull, University of Tartu, Estonia “After the sudden death of David Graeber, Alf Hornborg offers the most radical critique of value, money, and fetishism.” - Kohei Saito, University of Tokyo, Japan"
